Core Data Services

Data For The CMO

Designed to make you and your Marketing team shine within the organisation

Data For The CMO
- High impact data workshops for you and your team.
- Help designing your marketing data strategy.
- Help in identifying the right Marketing KPIs, in measuring them, in visualising them and in taking actions.
- Help in designing and implementing a Marketing measurement framework
- Help in building predictive models using Machine Learning and Marketing data.
- Help in building predictive models using Machine Learning and Marketing data to optimise spend and to gain new customer insights.
- Help in building customer segmentation models to discover NEW segments and NEW value propositions using Machine Learning.
- Marketing Effectiveness analysis.
- Customer behaviour analysis.

Data For The CEO

Designed to make you think and look at data in a completely different way.

Data For The CEO
- Running a data-driven organisation requires so much more than having great data and analytics and data science teams.
- Learn what you need to think and do as a CEO and senior leadership team to build a world-class data-driven organisation.

Data For The

CMO

Designed to make you and your Marketing team shine within the organisation

Data For The CMO
- High impact data workshops for you and your team.
- Help designing your marketing data strategy.
- Help in identifying the right Marketing KPIs, in measuring them, in visualising them and in taking actions.
- Help in building predictive models using Machine Learning and Marketing data to optimise spend and to gain new customer insights.
- Help in building customer segmentation models to discover NEW segments and NEW value propositions using Machine Learning.
- Marketing Effectiveness analysis.
- Customer behaviour analysis.

Data For The

CEO

Designed to make you think and look at data in a completely different way.

Data For The CEO
- Running a data-driven organisation requires so much more than having great data and analytics and data science teams.
- Learn what you need to think and do as a CEO and senior leadership team to build a world-class data-driven organisation.

Making Data Teams Shine Workshops

Designed to help data teams create more impact in the organisation and bridge the gap between data and business.

Impact For Data Teams
- Crunching numbers is no longer enough...
- Learn how to become relevant and impactful as a data team within the organisation.
- For more data and analytics capabilities, please scroll down and view the Consulting Services section.

Data Coaching & Training Programmes

We offer a range of one-on-one coaching and group training programmes.

All our programmes are catered to your specific needs.

We have programmes for both technical and non-technical audiences
- Machine Learning
- GA4
- Data Strategy
- Data Governance
- These are just some examples of what we cover.
We teach at all levels of the organisation
- From junior analysts and marketeers to CMOs and CEOs.
- Because data is everyone's business.
A very holistic approach
- We cover a broad range of tools and technical aspects but we certainly don't stop there.
- We teach all the non-technical aspects which are necessary to elevate you within your organisation and in the market place.

Consulting Services

We offer a range of consulting services across sectors.

Digital Analytics
- Analysis of your digital assets and recommendations.
- We use a a range of tools, solutions and languages: GA4, Adobe Analytics, Big Query, SQL, GTM, Python, competitive intelligence tools, Power BI, Looker Studio etc...
- Data Visualisation.
Data Strategy
- We help you identify the right KPIs.
- We co-design measurement frameworks with you.
- We help you re-design your current operating models.
- We co-design your data strategy with you.
Machine Learning and Neural Networks
- We build Machine Learning models and Neural Networks to help you predict business outcomes and discover new trends.

Who am I?

Penelope Bellegarde, Founder of:

The Data Touch, Data Coaching For Leaders, Data For The CEO, Data For The CMO

Training & Coaching Experience

I teach and coach senior executives and analysts at some of the largest organisations and at some of the best academic institutions in the world.
Analytics Experience

I have 18 years worth of experience solving complex problems with data and uncovering million-pound/euro/dollar revenue opportunities.
Data Strategy Experience

I have designed data strategies for leading organisations and brought people together around common data-driven goals.

Multi-Sector Experience

I have experience working across multiple sectors: Banking, Retail, Travel, Media, FMCG, Blockchain, Automotive, People-Flow, Professional Services, Public Sector...
Data Culture Experience

I have created and fostered data cultures in many organisations and brought people and teams together, including many non-technical and data-skeptics audiences.
Clients

Clients include some of the leading organisations in the world and start-ups.

Please see LinkedIn recommendations on my LinkedIn profile.

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